Overview
- Peddi, which opened on June 4, drew immediate online and critical backlash for scenes that many viewers called sexualised and non‑consensual, including a forceful kiss presented on screen as romance.
- Director Buchi Babu Sana publicly apologised and said he will remove the objectionable scenes from the film in response to the criticism.
- Filmmakers are reporting strong commercial returns, saying Peddi has collected ₹345 crore worldwide since its release.
- Lead actors Janhvi Kapoor and Ram Charan have been fronting promotion with interviews and a District Movies clip in which Janhvi describes an unplanned, candid moment kept in the song 'Hellallallo' and recounts memorising Telugu monologues performed to live crowds.
- The controversy remains part of the public conversation even as promised edits and promotional activity shift coverage toward damage control and box‑office performance, a dynamic that could influence final cuts and audience response.