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2mo ago

Peacock’s Ad‑Free Premium Plus Lands on YouTube Primetime Channels

The move places Peacock’s $16.99 ad‑free tier in a leading subscription marketplace to broaden access to Spanish‑language World Cup coverage, major sports and unscripted hits ahead of NBCUniversal’s planned split from Comcast.

Toy figures of people are seen in front of the displayed Peacock logo, in this illustration taken January 20, 2022. REUTERS/Dado Ruvic/Illustration
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Overview

  • YouTube’s Primetime Channels now offers Peacock’s Premium Plus tier as an ad‑free subscription priced at $16.99 per month.
  • The storefront listing adds Spanish‑language 2026 FIFA World Cup coverage and Love Island USA to YouTube, with Peacock’s NBA and NFL programming set to return to the marketplace soon.
  • YouTube Primetime Channels competes with other major channel stores such as Amazon Prime Video and Roku and hosts services like HBO Max, Paramount+ and AMC+.
  • Peacock’s presence on YouTube follows a recent push into third‑party platforms after initially avoiding marketplace deals when it launched in 2020.
  • Executives see these distribution deals and platform bundles as a way to grow Peacock’s scale and subscriber base and potentially strengthen NBCUniversal’s position as it prepares to separate from Comcast.