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Peacock Unveils Mobile-First Push With AI Andy Cohen, Vertical NBA Streams and New Games

NBCUniversal says the mobile push is meant to boost time spent, keeping fans inside Peacock.

Overview

  • “Your Bravoverse” launches on mobile this summer as a swipeable Bravo clip feed guided by a digital Andy Cohen.
  • The avatar was created with Synthesia from studio-recorded footage, will be clearly labeled as AI, and new users will first see a message from the real Cohen.
  • Playlists will draw on more than 5,000 hours of Bravo content to create over 600 billion viewing variants, with human editors vetting outputs for quality and accuracy.
  • An AI-powered 9:16 vertical presentation of live NBA games enters beta this spring in Courtside Live, using real-time cropping to follow on-court action.
  • Peacock is adding a dedicated vertical-video section and expanding in-app gaming with Law & Order: Clue Hunter this spring, Public Eye this summer, and a daily Jeopardy! mini-game.