Overview
- NBC Sports PR confirmed a live third-period alternate presentation on Peacock during the United States vs. Sweden men’s hockey quarterfinal, with opening face-off at 3:10 p.m. ET today.
- This marks the first Snoop-focused altcast for any sport as he returns as NBC’s special correspondent for a second consecutive Olympics.
- Snoop Dogg has been highly visible at Milan–Cortina 2026, appearing on-air with Mike Tirico, visiting athletes, and serving as an Olympic torchbearer.
- Team USA went 3-0-0-0 in group play to finish behind Canada, while Sweden advanced at 2-0-1-0, setting up a prominent quarterfinal stage for the alt telecast.
- NBC is leveraging Snoop’s prior hockey ties and entertainment persona to fuel social-first engagement and funnel audiences to Peacock’s streaming coverage.