Overview
- Peacock made the Starz add‑on available Tuesday, June 30, 2026, and subscribers can sign up inside the Peacock app or on their account page for $11.99 per month.
- The add‑on is offered across Peacock’s Select, Premium and Premium Plus tiers with a Starz brand button now and plans for dedicated Starz rails later in 2026.
- NBCUniversal framed the move as a way to expand customer choice and drive deeper engagement, while Starz said the deal helps distribute its premium originals to a wider audience.
- Starz reported about 12.7 million U.S. streaming subscribers in Q4 2025 and Peacock has roughly 46 million U.S. subscribers, creating a larger distribution platform for Starz’s shows such as Outlander and Power.
- The pact fits a wider industry shift toward in‑platform bundling and comes as Comcast prepares to spin off NBCUniversal and Sky, a change that increases pressure to monetize Peacock and pursue third‑party partnerships.