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Peach & Lily Launches 'Zombie' Face Cream With Ulta Exclusive

The company positions the formula as a treatment-style product that targets senescent or "zombie" skin cells using newly cited actives.

Overview

  • The Advanced Rebound BioGLow Zombie Cream launched July 27 as a $59 product sold on Peach & Lily’s website and exclusively at Ulta Beauty.
  • Peach & Lily is rolling out a zombie-themed experiential campaign that uses actors in full zombie makeup and interactive tear-away street ads in New York, Los Angeles, and Chicago to prompt consumer questions about senescent cells.
  • The brand says the cream uses a patent-pending Tri-Senolytic System centered on Eterwell Youth, the antioxidant fisetin, and a biosynthetic placenta growth factor complex to clear signs of senescent cell damage, calm inflammaging, and help repair skin.
  • Ulta framed the partnership around treatment-inspired innovation and carried the product as an exclusive because of its formulation and performance positioning.
  • The launch links marketing and science to educate shoppers, but the underlying senolytic claims rest on emerging research and brand-provided data so consumers and reviewers will likely test efficacy and safety in the coming weeks.