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Patriots and New Balance Finalize Long-Term Partnership Naming the New Balance Athletic Center

The Boston company takes on exclusive supplier status in a wide-ranging partnership.

Overview

  • New Balance becomes the Patriots’ exclusive footwear and athletic apparel partner under a newly announced long-term deal.
  • The team’s 160,000-square-foot, three-level training facility near Gillette Stadium will open this spring, with an exact date still to be announced.
  • The center will include a nutrition hub, player lounge, locker and weight rooms, hydrotherapy areas, and surrounding practice fields.
  • The building consolidates football operations with administration offices, meeting and virtual reality rooms, a draft operations conference room, and a ground-floor media workroom with field and locker room access.
  • New Balance will present Patriots Training Camp, sponsor the practice fields, co-develop youth football initiatives, and collaborate with the New England Revolution on regional youth soccer clinics.