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Patrick J. Adams Thanks Meghan Markle After Receiving As Ever Jam

The Instagram exchange turns a light joke into a brief reconnection that highlights celebrity gifting as soft brand outreach.

Overview

  • Patrick J. Adams said Thursday he received several jars from Meghan Markle’s As Ever line and posted a thank-you on Instagram.
  • His post came after a Not Skinny But Not Fat podcast chat where he joked he had not “got a jam” when the host said she had.
  • Meghan had replied under a clip days earlier, writing that jam was en route for Adams and his wife, Troian Bellisario, with warm wishes for their family.
  • Adams’ photo showed orange marmalade, raspberry and strawberry spreads plus honey set on a board engraved with the brand name.
  • The light back-and-forth tapped into Suits nostalgia and drew comments about interest in As Ever products and limited availability outside the United States.