Overview
- Filed Jan. 21 in the U.S. District Court for the Central District of California, the case seeks an injunction and cancellation of Pattie Gonia’s USPTO trademark application.
- Patagonia requests only $1 in damages plus attorneys’ fees, arguing it must police its marks to preserve control of the brand.
- The company cites a 2022 understanding limiting use of Patagonia-like logos, fonts, and product branding, alleging breaches when Pattie Gonia sold apparel in 2024 and displayed mountain-style designs.
- The complaint includes emails and social-media screenshots Patagonia says show confusion, including comments that a post “genuinely” looked like a Patagonia ad.
- Pattie Gonia and her team dispute Patagonia’s account, describing lookalike designs as fan art and saying sold items were repurposed vintage garments, with no immediate formal court response reported.