Overview
- Patagonia filed a federal trademark infringement suit against Wyn Wiley, who performs as Pattie Gonia, in January 2026 alleging she broke a 2022 understanding and began selling branded apparel and seeking trademark protection.
- After settlement talks stalled in early June 2026, both sides told the court they were unable to resolve the dispute and agreed to take the case to trial in June 2027, with a judge to set the exact date.
- Patagonia has offered to drop the suit if Wiley withdraws her trademark applications, stops using mountain-logo designs and ceases selling Pattie Gonia–branded apparel, which the company says implies a false connection to its brand.
- Wiley and her lawyers deny using Patagonia’s logo or font, assert that her work is parody protected by the First Amendment, and warn that banning sales of her merch would undercut her fundraising and advocacy work.
- Trademark experts say the court will focus on likelihood of consumer confusion and dilution, a decision that could shape how major brands enforce marks against cultural figures who sell merchandise.