Particle.news
Download on the App Store

Party City Returns Inside Staples With 700-Plus In-Store Shops

A shop-in-shop pivot restores the brand after bankruptcy by pairing party goods with Staples printing.

Overview

  • Party City has reopened inside more than 700 Staples stores nationwide, with plans to expand to additional locations through the end of 2026.
  • The in-store sections stock helium balloons, decorations, tableware, and favors next to Staples’ same-day printing for invitations, banners, and yard signs.
  • Customers will be able to schedule balloon pickups through Staples’ website and app, and Party City products are also being sold on Staples.com.
  • Launch promotions include buy-two-get-one foil balloons, discounted party supplies, and 40% off personalized print items through Staples’ print services.
  • The comeback follows a late 2024 wind-down after Chapter 11 filings, and owner Ad Populum’s CEO Joel Weinshanker endorsed the Staples partnership as the path to wider reach.