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Party City Returns Inside 700+ Staples Stores in National Rollout

The shop-in-shop model under new owner Ad Populum revives the brand by tapping Staples’ print customers.

Overview

  • Party City and Staples announced Tuesday a nationwide rollout that places Party City mini-stores in more than 700 Staples locations, with more sites planned through 2026.
  • The in-store concept lets shoppers pick up balloons, décor and tableware while using Staples’ same-day printing for invitations, banners and signs in one trip.
  • Party City products are now available on Staples.com, and scheduled balloon pickup through the website and app will launch in the coming weeks.
  • Launch deals include buy two, get one free foil balloons and 40% off custom cards, invitations, posters, banners and yard signs.
  • The pivot follows two bankruptcies and the closure of about 700 corporate stores, with Ad Populum steering a lower-cost rebuild timed to the high-demand graduation season.