Overview
- Time's July 14 report, based on Foreign Agents Registration Act filings and industry sources, shows global agency Havas hired Brad Parscale's Clock Tower X to run a digital campaign on Israel's behalf that was publicly framed as fighting online antisemitism.
- The filings and reporting say Israel agreed to pay about $1.5 million per month and that Clock Tower X committed to producing 100 original pieces monthly, targeting Gen Z, generating roughly 50 million impressions each month, and trying to influence how AI tools describe Israel and the war.
- Parscale used his Salem Media ties and firms such as Campaign Nucleus and Influenceable to recruit conservative creators into private group chats, give suggested language for posts, and compensate influencers based on impressions and engagement.
- U.S. officials told Time they tracked coordinated posts criticizing President Trump's June 17 ceasefire and concluded the operation had evolved into influence that conflicted with the president's aims, a charge Parscale rejects.
- The disclosures have prompted state complaints and wider scrutiny over whether FARA filings reveal how money was spent, how AI and platforms are being targeted, and what rules or transparency reforms should govern foreign-funded influencer campaigns.