Overview
- Friend’s Paris campaign features thousands of posters over ten weeks, though the RATP ad agency disputes the founder’s claim that it is France’s largest operation.
- The pendant is sold for about $129 and is available in the United States, Canada and the European Union, functioning via an always‑listening microphone and a companion app.
- Terms reported by media include active environmental recording and biometric data collection, intensifying questions about where captured information goes and who is exposed.
- Journalist tests describe limited performance with very short or banal replies, awkward voice pickup and daily recharging, painting an underwhelming early user experience.
- Roughly 3,000 units have been sold to date as public reaction ranges from intrigue to vandalized posters, and clinicians and researchers warn of emotional dependence without proven benefits, with calls for stronger oversight including at the EU level.