Overview
- Paris Hilton headlined a Karl Lagerfeld Paris activation in New York, which took over Herald Square on Monday and featured a 30‑minute DJ set atop a vintage double‑decker bus wrapped in “From Paris With Love” imagery.
- Choupette, Karl Lagerfeld’s famed cat, appeared as a lifelike mascot at the event in what outlets noted was the character’s first New York moment since the 2023 Met Gala.
- Following the outdoor set, the push moved inside Macy’s Herald Square with a takeover of the men’s and women’s sportswear floors that added DJs Elias Becker and Jade Croo, a fashion illustrator, and a photo booth.
- G‑III executive Jeffrey Goldfarb said Hilton’s draw helps introduce Karl Lagerfeld Paris to new U.S. consumers, while Macy’s merchandising chief Nata Dvir framed the event as the kind of experience that adds energy to in‑store shopping.
- Hilton has fronted Karl Lagerfeld Paris since August and stars in campaign films titled “From Paris With Love,” underscoring the label’s wider shift to experiential marketing to spark discovery and social reach.