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Paris Hilton Goes Brunette on Gucci’s Times Square Runway

The show doubled as a limited New York–only drop at five Gucci boutiques.

Overview

  • Gucci staged its Cruise 2027 “GucciCore” show in Times Square on Saturday, turning the outdoor runway into an invite-only spectacle with a celebrity front row.
  • Paris Hilton walked the runway in a long brunette wig with bangs, wearing a yellow pussy-bow dress, black boots, a one-shoulder fur coat, and a red vanity bag.
  • The cast included Cindy Crawford, Tom Brady, Emily Ratajkowski, and Candice Swanepoel, with Ratajkowski swapping her dark eyes for hazel contacts.
  • Gucci says the limited collection drops only at five New York boutiques following the show, signaling a scarcity play targeted to the city.
  • Online chatter focused on looks from the seats, with Kim Kardashian’s fur-trimmed outfit drawing heat for the warm weather as Mariah Carey and Anna Wintour looked on.