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Paris Hilton Debuts Brunette Look at Gucci’s Times Square Cruise 2027 Show

Gucci is positioning the Cruise 2027 line as a limited drop sold only at five New York boutiques.

Overview

  • Hilton, who walked the Gucci Cruise 2027 runway in Times Square on Saturday, revealed long dark hair with side bangs in a sharp break from her signature blonde.
  • She wore a yellow pussy-bow dress with a striped Gucci belt, black knee-high boots, a black fur coat over one shoulder, and a red bag.
  • After the show, she reposted runway clips and wrote “Brunette Paris,” thanking @demna and @gucci and calling it a magical night.
  • The invite-only event drew major names, with Cindy Crawford, Tom Brady, Emily Ratajkowski, and Candice Swanepoel on the runway and Kim Kardashian, Mariah Carey, Shawn Mendes, and Anna Wintour in the front row.
  • Gucci describes the collection as limited-edition and says it will be available only at five select New York City boutiques, a scarcity play that often drives quick sell-through in luxury retail.