Overview
- Preliminary CoStar data for March 2026 show Paris and Milan set record March highs for average daily rate and RevPAR, a revenue-per-room gauge.
- Paris averaged 73.9% occupancy, down 1.3% year over year, with ADR at €351.64 up 7.8% and RevPAR at €259.70 up 6.5%.
- Fashion Week, ChangeNOW, the Upperside World Congress, and two Rosalia concerts drove Paris’s daily highs, with ADR reaching €438.22 and occupancy topping 88.2% on the busiest nights.
- Milan posted 66.6% occupancy, down 2.5%, with ADR at €202.42 up 17.2% and RevPAR at €134.71 up 14.3%.
- Milan’s peaks clustered around Fashion Week, the Winter Paralympics, and the MCE tradeshow, with ADR hitting €249.60 near Fashion Week and both occupancy and RevPAR reaching 91.7% and €225.83 during MCE.