Overview
- The sold-out event at BOXPARK Liverpool charged £38 per ticket and featured a live DJ, dancers, and a VIP area that kept the birthday girl apart from much of the crowd.
- Sources cited in reports estimate roughly £54,000 was generated from ticket sales after thousands registered for early access.
- Cosmetics founder Paige Louise Williams attended and reportedly handed out goodie bags with her brand’s products, with additional beauty stalls selling on site.
- Parents and attendees described long queues, limited access to meet the child influencer, and poor organisation, although some posts praised the experience.
- Online reaction flagged safeguarding concerns over monetising a 12-year-old with 1.7 million followers, with context noting the brand’s earlier cancelled Pinkmas event over missing approvals.