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Paranormal Activity Opens on Broadway With Blumhouse-Style Live Scares

Producers see the show's communal jump scares as a way to draw younger audiences to Broadway.

Overview

  • The stage adaptation of Paranormal Activity began performances at the August Wilson Theatre after opening on August 14, 2026, and early preview runs sold out.
  • The play retools the film franchise into a single-house story about a Chicago couple who relocate to England and unpack supernatural and psychological tensions.
  • Critics and audiences praised the production’s ability to translate cinematic Blumhouse-style jump scares to a live setting and singled out leads Cher Álvarez and Travis A. Knight for strong chemistry.
  • Reviewers noted a drop in momentum in the second act even as the finale and several signature scares drew loud reactions, and the Broadway booking is a strictly limited 20-week engagement.
  • Jason Blum is reported as part of the producing team and the show’s early box-office buzz is being watched as a potential way to attract young, experience-driven ticketbuyers and help fill currently dark Broadway houses.