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Paranormal Activity Opens on Broadway as Illusion‑Driven Haunted‑House Spectacle

The illusion-heavy staging aims to turn franchise recognition into a live communal scare experience during a limited 20-week run.

Overview

  • The production opened on Broadway at the August Wilson Theatre on Tuesday, August 25, and will play a strictly limited 20-week engagement through January 3, 2027.
  • Playwright Levi Holloway and director Felix Barrett present an original story inspired by the film franchise with Cher Álvarez and Travis A. Knight leading a cast that includes Shannon Cochran and Eva Kaminsky.
  • The show is built around a wide, exposed two‑story house and roughly 40 practical illusions created by Chris Fisher with scenic design by Fly Davis and sound and projection work from Gareth Fry and Luke Halls.
  • Critics and reviewers say the staging reliably provokes loud, communal reactions—screams and jumps—but many also fault the script for thin character work and long stretches of expository dialogue that weaken suspense.
  • A transfer from sold‑out runs in London and U.S. cities and produced with Blumhouse and Paramount, the Broadway run tests a commercial strategy of adapting film franchises into spectacle-driven theater to draw younger and nontraditional audiences.