Overview
- Paramount+ has shifted strategy under head of originals Jane Wiseman and DTC chair Cindy Holland to reduce its reliance on Taylor Sheridan–style shows and pursue a broader viewer base.
- The streamer’s studio says it greenlit 25 new series over the past 10 months and has picked up high‑profile, female‑fronted projects such as Discretion with Nicole Kidman and Elle Fanning, Fear Not with Anne Hathaway, and a Clueless sequel with Alicia Silverstone.
- Paramount+ reported more than 81 million subscribers, a figure the company uses to justify targeting a smaller number of ‘destination’ series rather than a high‑volume spending approach used by larger rivals.
- Executives and agents say the service is keeping tight per‑episode budget targets while chasing big names to drive marketing and reach, with some YA shows being priced around $3 million to $5 million per episode.
- The streamer is also signing exclusive creator deals to broaden genre reach, notably with Matt and Ross Duffer, and testing new formats such as short vertical ‘microdramas’ alongside unscripted picks like Making Love and Team Moms.