Overview
- Papa Johns announced May 27 that it will open four temporary “Papa Johns Pizza Planet” pop‑ups in Los Angeles, London, Seoul and Madrid on select dates in June to recreate the retro arcade from Toy Story.
- The company will offer three themed personal pizzas—Space Ranger Roni, Sheriff’s Roundup and Reach for the Pie—sold in exclusive packaging during a limited promotion window running into mid‑July.
- Papa Johns will launch its first in‑app game, Operation Pizza, as a U.S.-exclusive for Papa Rewards members starting June 1 to unlock discounts and loyalty perks.
- Some pop‑ups will require free timed reservations for entry while others allow walk‑up access, and each site will feature games, merch, collectibles and brand giveaways from partners such as adidas and Belkin.
- The collaboration is the Toy Story franchise’s first theatrical pizza‑brand tie‑in and leverages Papa Johns’ global footprint to extend marketing reach, boost sales and deepen loyalty through experiential and digital incentives.