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Overview
- The official album moved from pre-sale to broad release in Brazil between Thursday and Friday, reaching newsstands and major retailers nationwide.
- The collection includes 980 stickers, with 68 specials, spread over 112 pages because the 2026 World Cup adds teams and games in the United States, Canada and Mexico.
- Prices include R$7 packs with seven stickers, albums from R$24.90 to R$79.90, and a premium bundle around R$359.90 with a hardcover album, 40 packs and a storage box.
- Sales run through newsstands, Panini’s website and partners such as McDonald’s, iFood and Havan, with McDonald’s R$5 packs excluding shiny stickers and Havan hosting in-store swap spots.
- Analysts warn completion can exceed R$1,000 and climb to several thousand without trading because repeats get more common as the album fills.