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Panini Releases Its Biggest World Cup Sticker Album for 2026

The rollout signals a bigger, pricier hunt powered by retail packs, a mobile app, plus a Coca‑Cola promo.

Overview

  • Panini says the 2026 FIFA World Cup album is now on its website with stock rolling out to major U.S. retailers in early May, including Walmart, Target, Amazon, Walgreens and Dick's Sporting Goods.
  • The album spans 112 pages and needs 980 stickers to complete, with 68 designated as special inserts to reflect the tournament’s expanded 48‑team field.
  • U.S. pricing is set at $5 for the album and $2 per seven‑sticker pack, while reporting in Britain lists packs at £1.25 and warns that completing a set can require far more than the theoretical minimum due to duplicates.
  • A digital version is available in the FIFA Panini Collection app, which lets fans build and track a virtual album.
  • Panini is staging live swap events and a traveling Sticker Box across Britain, and a Coca‑Cola partnership adds a two‑page spread filled only by 12 stickers found under special Coca‑Cola and Coca‑Cola Zero bottle labels.