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Panera Launches $4.99 'Mix & Match' Value Menu Nationwide

The chain says the tested offer is aimed at bringing back price-conscious diners without sacrificing quality.

Overview

  • The new permanent menu offers half sandwiches, half salads and cups of soup from 10 staples plus a rotating seasonal item, while the long-running You Pick Two remains at regular pricing.
  • Each item is priced at $4.99, customers must select at least two items per order, and every order includes one free side of a baguette, chips or an apple.
  • Availability begins Wednesday at participating U.S. cafes for in-store, app and online orders, with delivery priced higher and subject to fees.
  • CEO Paul Carbone says the concept tested well with guests and is expected to drive incremental visits as part of the company’s turnaround focus.
  • The rollout aligns with broader value pushes by rivals such as McDonald’s and Taco Bell and follows a roughly 5% sales decline in 2024 to $6.1 billion, according to Technomic.