Overview
- Pakistan-based Wajayesha Official posted Instagram images presenting Alia Bhatt as modeling its Pure Sheesha Silk line, which viewers quickly flagged as AI-edited and the post went viral.
- The brand replied to critics in the comments with flippant lines, including “Viral karein please ki unko bhi pata chal jaye” and “No she will not,” when warned about legal action.
- Reporters and users matched the edits to Bhatt’s earlier public looks, citing her L’Oréal Paris 2024 runway appearance, Sabyasachi shoots, and Gucci at Milan Fashion Week in February 2026.
- As of the latest reports, Bhatt has not commented on the post and no formal legal move has been reported.
- Outlets note they have not independently verified the visuals, while the incident refuels debate over personality rights and the challenge of cross-border enforcement and platform moderation.