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Pakistan Drafts Tax Rules for Social Media Earnings With Rs195-Per-1,000-Views Benchmark

The proposal targets creators with large Pakistani audiences to treat their platform income as Pakistan-source.

Overview

  • FBR, which published draft SROs on Thursday, opened a seven-day window for objections to special rules on taxing income from remunerative social media content.
  • The drafts cover non-residents and residents in separate notices, SRO.545(I)/2026 and SRO.546(I)/2026, and require quarterly advance tax with separate reporting in returns.
  • Creators enter the regime when interaction with users in Pakistan exceeds 50,000 in a tax year or 12,250 in a quarter, which the rules say establishes a taxable presence.
  • Taxable income would be the higher of a formula using a Rs195 per 1,000 YouTube views benchmark or actual earnings, with deductible expenses capped at 30 percent.
  • Press analyses warn that verifying Pakistan-sourced views may require platform cooperation and estimate effective burdens from the Rs195 rate could range from about 16% to 66%.