Overview
- Oxxo announced a 300 million peso expansion in Tamaulipas to open 60 stores that the company and state officials say will create more than 450 direct jobs.
- The plan includes a deal to sell El Bernal charcoal, a local product under the Hecho en Tamaulipas label, across Oxxo outlets to give rural producers shelf space in formal retail.
- State leaders said they cut out abusive middlemen in the charcoal trade, raising the producer price from 3–4 pesos to 9 pesos per kilo through direct, state-backed purchasing.
- Executives framed the partnership as long term support for local supply chains, with Oxxo citing its role as a platform for small businesses and noting social programs like Puntos Rosa safe points in stores.
- Officials highlighted Oxxo’s existing footprint in the state of more than 5,000 million pesos invested, about 1,174 stores, and roughly 8,900 jobs as context for the new commitment.