Overview
- Fox announced on Monday that OutKick will become a vertical inside Fox News Digital and will no longer operate as an independent site.
- Clay Travis is leaving day-to-day control of OutKick but has signed a multiyear deal to remain a Fox News contributor and will continue hosting OutKick the Show on FS1.
- Fox framed the change as a growth play, citing record May 2026 digital traffic for the network and reporting 21 million unique devices and about 164 million pageviews for OutKick that month.
- OutKick was founded by Travis in 2011 and sold to Fox in 2021; the site had already begun appearing on foxnews.com, a signal that formal integration was forthcoming.
- The brand’s roster of commentators who mix sports and conservative cultural commentary is expected to be folded into Fox’s wider distribution, and Travis has signaled he is weighing independent projects if his role changes further.