Particle.news
Download on the App Store

Oscars Nominees Receive Unofficial $350,000 ‘Everyone Wins’ Suitcases With Luxury Trips and Treatments

The long‑running, pay‑to‑play gift program operates outside the Academy and functions as a marketing showcase for small brands.

Overview

  • Distinctive Assets, led by marketer Lash Fary, is issuing its 24th annual ‘Everyone Wins’ package independently of the Academy to nominees in the top acting and directing categories.
  • This year’s haul is valued at roughly $350,000 and is presented as packed suitcases from Asia Luggage rather than traditional gift bags.
  • Major offers include villa stays in Costa Rica, Ibiza and Finnish Lapland, plus wellness retreats at Golden Door in California and Santani in Sri Lanka.
  • High‑end services range from Rescue Spa’s Sculpt & Lift facial to a $25,000 ArtLipo body‑sculpting procedure, a $25,000 facial rejuvenation by Dr. Konstantin Vasyukevich, and smile upgrades from Beverly Hills Dental Arts.
  • Participation is paid by brands seeking exposure, with small companies like Rescue Spa contributing products, while the curation also features cannabis items from Beboe, Cann Social Tonics and THC margaritas, and organizers note recipients rarely redeem every offer.