Overview
- In May the family announced a partnership with Hyperreal and Proto Hologram to develop a life‑sized, interactive digital recreation of Ozzy for public display starting late summer 2026.
- The Osbournes addressed vocal criticism on their podcast, which ran on Friday, by saying the project is family‑controlled and intended as a legacy for their children and grandchildren.
- Jack and Hyperreal stressed the avatar will be a ‘closed AI’ built from an authenticated, curated database and Hyperreal CEO Remington Scott said the company used patented ‘Digital DNA’ to model likeness, voice, motion and performance.
- Fans have called the plan a ‘cash grab’ and disrespectful, arguing it keeps the musician on digital life support, and the family has rejected those claims by saying they will control use and will not commercialize his image in ways they deem inappropriate.
- The effort joins a rising wave of posthumous avatars and raises ethical questions experts warn about, including consent limits, emotional harm for mourners and the risk of turning a deceased person into a commercial product.