Overview
- Visit Orlando reported a record 76.7 million visitors in 2025, including 70.3 million domestic travelers and 6.3 million from overseas, with Canada down 13%.
- Group and convention travel grew 3.1% to 5.8 million visitors, reinforcing the region’s strength as a meetings destination.
- Disney said domestic park attendance fell 1% in fiscal 2025, rose 1% in Q1 fiscal 2026, then slipped 1% in Q2, a measure that combines Walt Disney World and Disneyland.
- Despite softer counts, Disney’s Experiences unit posted Q2 fiscal 2026 revenue of $9.49 billion and operating income of $2.62 billion as guests spent more per visit.
- Reporters note that many travelers are reallocating budgets across Universal, SeaWorld, conventions, and other activities as higher Disney prices lead families to rethink trip plans.