Overview
- Oriental Selection said it issued 19.3014 million shares to directors, executives, and key staff, equal to 1.82% of its outstanding stock and valued at about HK$5.49 billion at the latest close.
- Chairman Yu Minhong was awarded 1.8 million shares and CFO Yin Qiang 450,000, while 300 employees share 17.0514 million, with all awards priced at zero and vesting over three years subject to annual targets.
- The company framed the plan as a retention move after the four veteran hosts known to fans as the “F4” — Mingming, Tianquan, Zhongcan, and Linlin — announced their exits last week.
- In a recent livestream, Yu apologized for management missteps, said daily operations and the supply chain would continue as normal, and pledged to fix a culture that had leaned too much on rigid rules.
- An intraday drop of more than 8% in the Hong Kong shares, a loss of about 42,000 followers on its Douyin account, and refund queues from paying members show how star-dependent live e-commerce can see fast hits to traffic and sales when talent leaves.