Overview
- Organizers staged the coordinated Marilyn 100 celebration in downtown Palm Springs on Saturday and say 1,034 participants dressed in standardized white halter dresses and platinum wigs gathered for a timed photo.
- Participants paid a registration fee that included a ‘Marilyn Icon Kit’ and organizers required red lipstick, QR code check‑ins and volunteer verification to document who qualified for the Guinness count.
- The attempt aimed to surpass the previous record of 254 people dressed as Marilyn Monroe set in Brighton, Australia in 2020 and organizers had publicly targeted about 500 participants before turnout reports varied.
- The event doubled as a fundraiser and community program, with proceeds benefiting Greater Palm Springs Pride and a weekend lineup that included film screenings, drag shows and a free Cher tribute concert.
- Guinness World Records has not yet published an independent certification of a new record so the claim remains pending verification and could take time to be confirmed.