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Organizers Propose Eight‑Team 'Diamond Cup' Neutral‑Site College Basketball Showcase

An unfinalized plan seeks to create a new November showcase for elite programs that could reshape early‑season revenue.

Overview

  • The Diamond Cup is a proposed eight‑team pool‑play event that organizers say would begin with a two‑game trial in 2027 and could expand to a four‑game format in later seasons.
  • Organizers have been in deep discussions with Arizona, Connecticut, Gonzaga, Kansas, Kentucky, Indiana, Michigan and North Carolina but no schools are signed to the event yet.
  • The pitch offers guaranteed payouts and equity stakes to founding programs, with reports that a two‑game 2027 guarantee would be about $2.25 million per school and higher guarantees planned for later years.
  • Key obstacles remain because no broadcast partner is secured, Duke withdrew after its Amazon Prime deal, and the Diamond Cup would need to resolve conflicts with existing November multi‑team contracts such as Players Era and conference media rights.
  • The proposal builds on recent rule changes that boost school and player monetization and, if it proceeds, could shift early‑season scheduling, NIL marketing opportunities for players and revenue distribution among established tournaments.