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Oreo Sets May 4 Launch for Limited-Edition Firecracker Pop Cookies

The move signals Oreo’s summer push for short-run flavors that drive quick store trips and social buzz.

Overview

  • The cookie brand, which announced the Firecracker Pop flavor on Thursday, April 30, says it is a limited run available only while supplies last.
  • Packs reach U.S. retailers on Monday, May 4, in a nationwide rollout that places the new cookies alongside core Oreo varieties.
  • The sandwich cookie uses golden wafers and a triple-layer creme with blue raspberry, lemon, and cherry to echo the red, white, and blue ice pop.
  • Oreo is also selling a small-batch dill pickle cookie online only at Oreo.com as a six-pack for $9.99.
  • The rollout comes as the brand relaunches Oreo Cakesters with a new recipe and promotes a 12-count Mother’s Day gift box with a 25% off code on Oreo.com.