Overview
- Mondelez announced on Tuesday, May 26, 2026, that presales of the Limited Edition OREO & BTS Cookies start June 1 online and that retail distribution and the fan engagement campaign begin June 8 in over 80 markets.
- The cookie pairs a white‑and‑tan creme inspired by hotteok, a brown sugar Korean pancake, with first‑ever purple wafers and 13 member‑designed embossments that include each member’s name, the BTS light stick and a collectable three‑cookie message.
- BTS issued a statement saying the collaboration is personal to the group and that the cookie mixes a taste of home with a snack they grew up eating; Mondelez said the product is limited time but declined to disclose production volumes.
- Fans can scan a QR code on packs or visit OREOBTS.com starting June 8 to submit digital 'love letters' for a chance to win prizes and to contribute to what the campaign calls a global, crowd‑sourced letter to BTS.
- Oreo spent about two years developing the flavor and narrowed choices to three before selecting hotteok, a move that follows Oreo’s recent celebrity and region‑specific tie‑ins and that aims to broaden the brand’s reach with Gen Z and global‑flavor seekers.