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5h ago

Oreo and BTS Launch Limited‑Edition Hotteok‑Flavored Cookies

A co‑created, limited run that uses purple wafers and 13 embossed designs to turn the cookie into a collectible fan experience.

BTS' cookies are going on sale after the band returned to the global stage in March and kicked off a nearly year-long tour in April.
RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world's #1 cookie to drop the Limited Edition OREO & BTS Cookies, a special OREO cookie created by BTS and dedicated to BTS fans, with a global movement as playful as the BTS universe itself.
Oreo and Korean pop band BTS collaborated to create a first-ever, limited-edition Oreo flavor inspired by hotteok, a brown-sugar-stuffed pancake that's popular in South Korea.

Overview

  • The collaboration was announced on Tuesday, May 26, and introduces the Limited Edition OREO & BTS Cookies developed with all seven members of BTS.
  • The sandwich cookie features a hotteok‑inspired brown sugar‑pancake creme, Oreo’s first‑ever purple wafers, and 13 unique embossments that include member names, a concert light stick and a three‑cookie hidden message.
  • Presales begin June 1 at OREO.com/UnwrapTheCollab and the retail rollout starts June 8 in more than 80 markets for a limited time while supplies last, with Mondelez declining to disclose production volumes.
  • Starting June 8 fans can scan a QR code on packaging or visit OREOBTS.com to submit digital “love letters” for a global fan campaign and prizes designed to drive collecting and engagement.
  • Mondelez says the cookie took about two years to develop and the release reflects Oreo’s strategy of culture‑driven limited editions to engage Gen Z and BTS’s global fanbase as the group returns to joint activities in 2026.