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Oreo and BTS Launch Limited‑Edition Hotteok‑Flavored Cookies

A Korea‑inspired hotteok creme with purple wafers and 13 fan‑designed embossments is being sold worldwide as a collectible release with a QR‑code fan 'love letter' activation.

BTS' cookies are going on sale after the band returned to the global stage in March and kicked off a nearly year-long tour in April.
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Oreo and Korean pop band BTS collaborated to create a first-ever, limited-edition Oreo flavor inspired by hotteok, a brown-sugar-stuffed pancake that's popular in South Korea.
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Overview

  • The collaboration was announced May 26 and will open preorders June 1, with retail distribution beginning June 8 in more than 80 markets while supplies last.
  • The cookies pair a brown‑sugar hotteok‑inspired white‑and‑tan creme with Oreo’s first‑ever purple wafers and 13 unique embossments the BTS members helped design.
  • Mondelez and Oreo say the product took about two years to develop and selected hotteok from a shortlist of flavors, but the company has not disclosed total production volumes.
  • Packaging includes a QR code that lets fans submit digital 'love letters' at OREOBTS.com starting June 8 as part of a global fan activation and prize sweepstakes.
  • Oreo frames the release as one of its largest entertainment partnerships to date and a strategy to drive collectibility and cultural buzz by tapping BTS’s ARMY and the wider trend for global flavors.