Overview
- Ore-Ida introduced dinosaur- and star-shaped tots as permanent items now rolling out nationwide in 28-ounce bags and 5-pound club packs.
- The star variety partners with America 250, the U.S. 250th anniversary campaign, and arrives in limited-edition packaging.
- Ore-Ida is promoting the rollout under its new "Ore-Ida or Nothing" platform that underscores its claim as the original Tater Tot brand.
- Fewer than 1% of frozen potato products use novelty shapes, a gap Ore-Ida says it plans to fill with more designs slated for next year.
- Early shopper response on social media has been upbeat, with many saying they plan to pair the Dino Tots with dinosaur-shaped chicken nuggets.