Overview
- The company closed a $40 million seed round and publicly launched this week as a permanent-capital holding firm that will buy and keep U.S. businesses that generate $1 million to $10 million in annual cash flow.
- Founders include Lyn Alden, Jeff Booth, Nico Lechuga and Andi Pitt, with Ruben Zweiban as operating partner and Mexican billionaire Ricardo Salinas as an anchor investor.
- The firm says it will reinvest retained earnings from acquired businesses into more acquisitions or into a corporate Bitcoin treasury and will build an in-house, AI-enabled operations team to boost margins.
- Sellers may receive part of their payout in Orange Juice equity so they can share future upside, but the company has not announced any first acquisition targets, any Bitcoin purchases, or a timetable for a public listing.
- The strategy tests a different funding model for corporate Bitcoin treasuries by relying on operating cash flow rather than repeated securities issuance, a choice that faces scaling challenges if acquisitions underperform, sellers demand more cash, or public markets do not reward the stock.