Overview
- The company completed a $40 million seed round that the founders announced on Wednesday, with Mexican billionaire Ricardo Salinas named as an anchor investor.
- Orange Juice plans to buy and permanently hold U.S. firms that produce $1 million to $10 million in annual cash flow instead of selling them on a private equity timetable.
- Founders say the firm will deploy an in-house operating team and AI tools to raise productivity at portfolio companies while preserving their brands and management options for sellers.
- Retained earnings from those companies will be reinvested into more acquisitions or held in a Bitcoin treasury as the firm’s reserve asset, though no Bitcoin purchases or specific deals have been disclosed.
- The model differs from traditional private equity by removing fund-life exit pressure and resembles corporate Bitcoin-treasury strategies but ties accumulation to operating cash flow, leaving execution risk tied to acquisitions and business performance.