Overview
- OPPO issued a second apology that admitted value lapses and promised a rebuilt content review with layered checks.
- The company demoted China business head Duan Yaohui by two ranks and froze pay for key managers involved.
- Other penalties include lowered performance ratings, a one-rank cut for a marketing lead, and pay freezes for public relations staff.
- The firm removed the campaign that described a mother as having two “husbands,” which drew broad criticism on social media.
- China’s advertising trade group condemned lowbrow Mother’s Day ads and Wuhan University criticized the values in the copy, while some commentary warned against extending blame to schools.