Overview
- Built on the upgraded Sora 2 model, the app generates high‑resolution clips from text prompts and lets users post, remix and share within a social feed.
- Cameo verification allows people to register their likeness and voice for use in scenes, view where they appear, delete those videos or revoke access, with claimed restrictions on cloning public figures.
- The rollout began September 30 in the U.S. and Canada on iOS by invitation only, and no Android version or European launch date has been announced.
- Early posts prominently feature recognizable pop‑culture characters, while OpenAI asks rights holders to opt out, a stance legal commentators say likely conflicts with copyright law.
- Reporters note apparent gaps with EU deepfake‑labeling requirements and experts warn of misuse risks and a surge of low‑quality AI content, even as Sam Altman touts a creative breakthrough.