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OpenAI Weighs Legal Action Against Apple Over ChatGPT Integration

The move highlights Apple’s shift to a multi‑model AI strategy that blunts OpenAI’s bid for new subscribers.

Overview

  • OpenAI, which hired outside counsel Thursday, is considering sending Apple a breach‑of‑contract notice instead of filing an immediate lawsuit, according to Bloomberg and Reuters, and no suit has been filed.
  • Executives say Apple buried ChatGPT inside Siri by forcing users to say “ChatGPT” to route queries and by showing answers in small panes, and OpenAI’s studies found people preferred the standalone app.
  • OpenAI expected the iOS settings pathway to drive large numbers of paid ChatGPT sign‑ups, but conversion fell far short of projections tied to the 2024 deal.
  • Apple is testing Google Gemini and Anthropic’s Claude for iOS 27, with details expected at WWDC on June 8, a multi‑model approach that would further dilute ChatGPT’s prominence on iPhones.
  • Apple has questioned OpenAI’s privacy practices and bristled at its hardware push and recruiting of Apple engineers linked to Jony Ive, and both companies declined to comment as tensions escalate.