Overview
- OpenAI plans a limited U.S. rollout next month that will show ads to free users and ChatGPT Go subscribers.
- Buying will be billed per impression rather than per click, aligning ChatGPT’s model with social networks instead of Google’s search ads.
- Early placements require a direct partnership because a self-serve booking platform is still in development.
- Several advertisers were reportedly offered early access if they committed up to $1 million during a multi-week test.
- Ads will be clearly labeled and separate from chatbot answers, with personalization based on user prompts and other data that OpenAI has not fully detailed; the company says advertisers will not access conversations and users will be able to delete data used for ads.