Overview
- OpenAI said it will begin showing ChatGPT Ads in 31 European markets starting August 24, with advertiser buying available through agency partners at launch and a self-serve tool promised later.
- Personalized ads will require users’ explicit consent under the company’s EU privacy policy, while people who decline will still see contextual ads based only on the live conversation and rough location.
- Ads will appear only for Free and Go users, while Plus, Pro, and Enterprise subscribers will keep an ad-free experience and control over personalization settings.
- OpenAI says ads will be clearly labeled, will not change ChatGPT’s responses, and that advertisers will not get access to users’ conversations or chat history.
- The move follows a six-month global rollout from a February U.S. pilot and reflects pressure to raise ad revenue to offset large infrastructure costs as OpenAI builds measurement tools and bidding features for advertisers.