Overview
- Ads appear only in the United States for Free and Go accounts, with Plus, Pro, Business, Enterprise and Education users remaining ad‑free.
- OpenAI says placements show at the end of relevant replies and are clearly marked, advertisers receive only anonymized performance data, and minors and sensitive topics like health or politics are excluded.
- Users can hide individual ads, submit feedback, manage or disable personalization, and either upgrade to a paid tier or switch off ads on the free plan in exchange for fewer daily interactions.
- Rival Anthropic mocked the move in a Super Bowl spot and is keeping Claude ad‑free, and it has now unlocked several premium features for free users to attract defections.
- Former OpenAI researcher Zoë Hitzig warns in a New York Times op‑ed that ad models could incentivize future data misuse and manipulation, while OpenAI maintains ads do not influence answers or expose chat histories.