Overview
- Head of ChatGPT Nick Turley said “unlimited” subscriptions may not make sense and that pricing will “significantly evolve.”
- He likened unlimited AI to unlimited electricity and pointed to experiments like advertising to preserve a free option.
- ChatGPT currently offers a free tier with limits, Plus at about $20 per month, and Pro at about $200 with faster performance and unlimited prompts.
- No formal pricing changes or timelines have been announced, with the company evaluating models that better align charges with actual usage.
- The direction mirrors Sam Altman’s vision to meter AI like a utility and aligns with industry moves such as Microsoft’s per‑agent ideas and per‑token billing from Anthropic and Google.