Overview
- The Information reports OpenAI plans to integrate Sora into ChatGPT, with no launch date or official confirmation disclosed.
- Insiders say the separate Sora app would continue even as interest has waned, with the app slipping out of the App Store’s top 100 and few users sharing videos publicly.
- Integrating Sora into ChatGPT could extend the tool to a far larger audience, with OpenAI having reported 900 million weekly active users in February, according to coverage.
- Operating costs loom large, with API pricing at $0.10 per second for 720p output and a reported projection of more than $225 billion in inference spending from 2026 to 2030.
- OpenAI has tested paid credits for Sora video generation and may use a similar approach in ChatGPT, while concerns persist over deepfakes and copyright risks, including the model’s “insert people” feature.